The Corporate Website Redesign: Measuring ROI and Justifying a Six-Figure Budget-Logo Design
In today’s digital-first world, a corporate website is far more than just an online brochure — it serves as a central hub for brand communication, lead generation, customer engagement, and overall business growth. As companies seek to remain competitive and relevant, the need for a comprehensive corporate website redesign has become increasingly clear. However, undertaking such a project often involves a substantial financial investment, sometimes reaching six figures. For decision-makers, the critical question is whether the benefits justify the cost. By understanding how to measure return on investment (ROI) and strategically plan the redesign process, organizations can confidently justify significant expenditure while achieving long-term business outcomes. A corporate website redesign is a multifaceted project that addresses both aesthetic and functional aspects of an online presence. The goal is not merely to refresh the look and feel of the website but to align its design an...